The Amrani mark
Brand

The mark.

A circular monogram of organic growth forms. Quiet, structural, and built to last, like the systems behind it.

Growth inside
a steady frame.

The mark draws leaf and branch forms inside a circle. The organic shapes stand for growth: businesses, infrastructure, and the people who rely on both. The circle is the frame around them, the steady boundary that good IT provides. Things grow inside it because the perimeter holds.

It is deliberately quiet. No gradients, no gloss, one colour at a time. The same restraint we bring to the work: nothing decorative, everything load-bearing.

Amrani mark in sage

One mark, four voices.

Each variant exists for a context. Pick by background, never by preference.

Sage variant
Sage
The primary. Light backgrounds, digital first.
White variant
White
Dark and sage backgrounds, presentations.
Dark variant
Dark
Print on white paper, formal documents.
Black variant
Black
Rare. Single-colour black-on-white print only.

A few firm rules.

Give it room

Clear space of at least half the mark's height on all sides. It works because it breathes.

Keep it legible

Minimum size 32px on screen, 12mm in print. Below that, use the "A" favicon icon instead.

No effects

Never stretch, rotate, skew, outline, or add shadows and glows. The mark ships finished.

No clashing backgrounds

Don't place the sage mark on greens or busy imagery. Switch variant rather than fight the background.

The palette it lives in.

Primary Sage
#5A7D62
Light Sage
#E8F0EA
Dark Sage
#374E3E
Dark
#2D2D2D
Muted
#777777

Like how we think?

The same care goes into every environment we manage.

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